Thursday, 4 October 2018

Writing and Speaking Skills - Effective Writing, Effective Speaking, Effective Talk


Section D

Writing Skills and Speaking Skills


1.                      Elements of Effective Writing

There are so many people in the world who engage themselves in writing. Some of them do so as a professional requirement while others as a hobby. It is common knowledge that all of them are not equally successful in their job. Those who excel do so because they follow certain rules of the game. There are some elementary rules which every writer has to follow if he wants to make his writing effective. Even born writers have to follow these principles. It is another matter that they come to them naturally without having to labour much. Writing is an art which has to be cultivated and practised to achieve perfection.
Writing is an important part of the duties to be performed by people working in business organisations, especially those occupying senior positions. Different kinds of reports, presentations and a variety of other documents have to be drafted regularly as part of their assignments. They can do these assignments successfully if they follow the following rules:
1.    A clear understanding of the purpose -The first requirement is to have a clear understanding of the purpose of writing. A good writer never loses sight of his purpose. Every word, every sentence every paragraph in the written document must be focused on the purpose and contribute to its achievement.
2.    Unity of theme - Unity of theme is another requirement. There must be one important central idea round which the whole piece revolves. And it must be sufficiently limited to have any meaningful discussion. Any treatment of too broad an idea can confuse the reader. The central idea should be clearly stated in the opening paragraph. This statement should give the reader an idea of the line that the author is going to follow in the rest of the piece.
  There are bound to be some subordinate ideas but they must contribute to the development of the central idea. Any writing in which several unconnected ideas are presented without there being any unifying connection among them is bound to result in chaos. The reader fails to comprehend what the writer wants to say in the absence of any unifying thread.
3.    Logical organisation - 
i.                   All the material in the document should be logically and systematically organised. The piece should be divided into three broad parts – the beginning, the middle and the end. The beginning should introduce the topic and explain its meaning and importance. The middle should be devoted to the discussion of the topic. It should contain the details of the subject, the arguments, the examples, the causes, the remedies suggested, the evidence etc.  The ending should contain the conclusions and the recommendations.
ii.                 The material should be clearly classified into different classes. All the matter pertaining to one class should be given at one place. There should be no mixing up of the different classes of information as it can lead to confusion.
iii.              The main ideas contributing to the development of the central theme should be dealt with in different paragraphs. The main idea should be stated in the topic sentence of the paragraph and should then be followed by the supporting sub-ideas. There should be no jumbling of the main ideas and the sub-ideas.
iv.              There are different ways of arranging the information provided and the choice depends on the nature of the topic. It may be arranged chronologically or as cause and effect or as problem, causes, solutions or idea, arguments for and against followed by conclusions or in the increasing or decreasing order of importance. Any unsystematic and illogical presentation of information will confuse the reader instead of enlightening him.
4.    Sufficient supporting material – The supporting material is the soul of any piece of writing. The author must provide sufficient supporting material to justify his line of thought. There must be sufficient arguments, examples, statistics, quotations etc. to illustrate the writer’s thesis, to convince the reader of the correctness of his ideas or to persuade the reader to accept his line of argument. Without enough supporting material, any piece of writing is like a body without a soul.
Moreover, the supporting material should be completely relevant, detailed, specific, clear and convincing. It is no use beating about the bush. Every detail of the supporting material should be like a blow on the head of the nail and have the force to drive home the main idea.
5.    Audience oriented – To be effective, any piece of writing should be audience oriented. The author must have a clear understanding of the educational and intellectual level and the needs and interests of the audience for which he is writing. The ideas and the information provided must also match their needs and interests and the language used should be such as they can easily understand.
6.    Coherence – It is necessary to link the different parts of a piece of writing with one another clearly and to show the links. Appropriate linking devices should be used to refer back and forward. Each sentence in a paragraph should be connected with the preceding and the succeeding one. Similarly, every paragraph should have a clear connection with the previous and following paragraph. The entire document should give the impression of being one unified piece rather than a rambling collection of ideas.
7.    Transitions – All transitions – from one idea to another, from one class of information to another, from one part to another should be natural and spontaneous. They should be suitably signalled so that they do not come to the reader as a shock.
8.    Variety – Variety is the sauce of writing and makes it enjoyable. It is advisable to vary the length of paragraphs, the type of sentences, tenses and of voice. Similarly, you may also use a different word sometimes to convey the same idea instead of repeatedly using the same word because it sounds boring.
9.    Humour – Humour again is an ingredient that makes your writing interesting and enjoyable. It is always good to sprinkle your writing with bits and pieces of humour to keep your reader amused as he is being enlightened. It helps to hold his attention longer, and prevents him from feeling exhausted.
10.          Language –
I - Appropriate to the type of writing - The language used should be appropriate to the kind of writing. In technical writing, the best thing would be to use simple, clear and specific language. However, in literary writing, ornamental idiomatic language embellished with figures of speech and appropriate imagery should be used.
Ii - The choice of words must be proper and accurate enough to convey the intended meaning. The use of even one inappropriate word can spoil the whole show. Cliches should be avoided. If you are writing for an audience belonging to the same technical field, you may use the jargon belonging to that field. If the audience is a general one, jargon should be strictly avoided.
Iii - Conciseness – You should make every effort to avoid all unnecessary wordiness. The best thing is to say what you want to say in as few words as possible. The reader gets lost in the maze of wordiness and loses sight of the essential argument being presented. As a result, he loses interest and stops reading.
iv - Freedom from ambiguity – The language should be clear and easy to understand. It should not lend itself to multiple interpretations. Otherwise, the reader is likely to get confused and will be unable to make head or tail of what he reads.
v - Spelling, grammar and punctuation –
I - Care must also be taken that you use the correct spelling. If you write ‘power breaks’ instead of ‘power brakes’, the reader will find it hard to follow what you want to say. Even a slight difference in spelling can mislead and confuse the writer.
Ii - You must also follow the generally accepted rules of grammar and syntax. A departure from these rules can lead the reader astray and make him put a different interpretation on the writing from the one intended by you. Rules regarding noun/pronoun agreement, subject verb agreement must be followed strictly. You must also be careful about using the correct tense forms, correct voice, correct case of pronouns and correct possessive forms.
Iii - It is also important to use correct punctuation because wrong punctuation can sometimes change the meaning and thus mislead the reader.

2. Skills of Effective Speaking

A major part of organisational communication and of communication in normal life is oral communication which involves speech. A major weakness of oral communication is that it cannot be rewound and listened to repeatedly till we are satisfied that we have understood it properly. Therefore it is very important to know what the important speaking skills are and to master them in order to become a good communicator. The following components of speech must be paid special attention to if we want our communication to be effective and efficient.

1.   Proper knowledge of the phonemes of the language – One must have complete and correct knowledge of the phonemes of the language one is using. Phonemes are the sounds that a particular language makes use of. One who does not possess this knowledge may use a sound different from the one he should and this will make his speech unintelligible.

2.   Correct articulation of sounds – Phonetics teach us how different sounds are articulated. Phonetic knowledge is as necessary as phonemic knowledge. It is not enough to know what sounds a language uses. One must also know how those sounds are articulated. In the absence of such knowledge, we may articulate a sound different from the one we think we are using. That may make it difficult for the listener to understand us.

3.   Correct pronunciation – It is very important to use the correct pronunciation of words. If a word is mispronounced, it may not be understood at all or may be misunderstood. Without correct pronunciation of the words of the language being used, it is impossible to get a message across efficiently.

4.   Correct word stress – In some languages, word stress is as important a part of correct pronunciation as the sounds. In these languages, all the syllables (parts into which a spoken word is divided) are not given equal stress. Some are stressed more than the others. English gives maximum stress to one syllable in a polysyllabic word which is called primary stress. In some words, another syllable may be given a slightly less stress which is called secondary stress. All the other syllables are articulated with considerably less force than these two syllables. Stress on a wrong syllable can confuse the listener who is used to hearing a different syllable being stressed.

5.   Correct sentence stress – All the words in a sentence are not stressed equally in some languages. So it is important to know which words are stressed in the language in question and which are not. For example, in English, nouns, interrogative pronouns, verbs, adjectives and adverbs are normally stressed and auxiliary verbs, pronouns other than interrogative pronouns, prepositions, conjunctions and articles are left unstressed. It is also important to know when this general rule is violated and words normally stressed are left unstressed and those which are generally not stressed are stressed. Wrong use of sentence stress can create problems for the listener.

6.   Proper use of contrastive stress – Words which are the focus of the contrast of meaning intended to be communicated by the speaker are stressed even more heavily than the other stressed words in the sentence. This stress makes it clear to the listener where the contrast of meaning lies and helps him grasp the correct intended meaning. This is very important because a sentence containing exactly the same words can convey different meanings if the contrastive stress is changed. In fact, by varying the contrastive stress, we can make the same string of words serve as various sentences.

7.   Proper intonation. Intonation is another important constituent of spoken language. We have to learn the correct use of different patterns of rising and falling tones. Intonation is capable of performing several grammatical functions. By using the rising tone at the end of a statement, we can change it into a yes/no question without moving the auxiliary in front of the subject.  Similarly, if an imperative sentences is delivered with a falling final tone, it serves as a command and if the falling tone is replaced by the rising tone, the sentence becomes a very polite request. The use of the rising tone in the middle of a sentence signals its incompleteness. The use of the falling tone at such a place would give the impression that the speaker has reached the end of the sentence and confuse the listener.

8.   Correct rhythm – Rhythm is another important constituent of speech. Different languages use different rhythmical patterns. Some languages use syllable timed rhythm in which the time given to stressed and unstressed syllables depends on their number as each syllable, whether stressed or unstressed, is given the same amount of time. The rhythm used in English is stress timed rhythm in which unstressed syllables between stressed syllables are given approximately the same amount of time as one stressed syllable.

9.   Correct pauses – Pauses also occupy an important place in connected speech.  They serve the same purpose as punctuation in written language. A long pause at the end of a sentence and a short pause where a comma is used with a pause of a middle length where we have a semicolon is a general rule of speech. A long pause before an   important piece of information prepares the listener to receive it by arousing his curiosity and another long pause after it gives him time to assimilate it and recognise its importance.

10.               Correct use of weak forms – There are some words in some languages like English which have two forms, a strong or full form and a weak or shortened form. One must learn to use them correctly. They help the speaker to maintain rhythm where a string of unstressed syllables has to be used in between two stressed syllables.

11.               Volume – Another skill that we need is the sense to use the right volume according to the requirement of the situation. We must speak loudly enough to be audible to our listener. But it is improper to shout unnecessarily. While addressing a large audience, one has to use high volume in order to make oneself audible. On the other hand, we must keep it low when speaking to a person sitting in front of us. The volume of voice also has to be varied according to the emotion being expressed. We raise our volume when we are angry. Similarly. It is considered rude to speak loudly in front of an elder or a senior.

12.               Modulation of voice – It is wrong to keep using the same pitch, volume and tone all the time. Variation in these parameters according to the requirement of the message is necessary to save our utterances from being flat and monotonous.

13.               Right pace – We must also take care of the pace at which we speak. We should speak at a pace that our listener is able to keep pace with. If we speak too fast, the listener may not be able to get all that we communicate. On the other hand, if we speak too slowly, the listener may get fed up with having to wait too long for the words and may lose interest in what we are communicating.


3.   Components of an Effective Talk

The general impression is that if a man has adequate knowledge of the subject, he can give an effective talk. It is thought that knowledge of the subject is the only requirement of an effective talk. There is no doubt that no good talk can be given without adequate knowledge of the topic. But knowledge is not everything. It is only a part and a small, though important, part. There are many other things which contribute to the effectiveness of a talk. Giving a talk is an art and like all arts, it has to be acquired, cultivated and practised to achieve perfection.

Given below are the essential components of an effective talk.

1.     Turn out: You must be neatly dressed when you go to give a talk. Remember that the first impression that the audience gets of you is from your appearance and your dress is the most important part of your appearance. A shabbily dressed speaker makes a poor first impression on his audience and thus lowers his chances of getting a careful listening.

2.     Confidence: You must look fully confident. There should be no sign of nervousness on your face. A smile on the face is a sign of confidence. Have a cheerful look, walk to the podium confidently with a measured pace. Do not rush or be too slow because both of these indicate a lack of confidence on your part.

3.     Posture and movements: Use an erect posture. Stand straight before the mike with your hands on your sides. Do not keep fiddling with some object with your hands or keep them continuously in your pockets or on the mike. Use them to make appropriate gestures but do not flourish them too much

4.     Audibility – The first requirement of an effective talk is audibility. If all the members of the audience are not able to hear every word of uttered by the speaker, the talk can never be successful. Those who are unable to hear will not only fail to get the message but also create disturbance by talking among themselves.

5.     Clarity – Clarity is the next essential component. Every word uttered by the speaker should be clear to the audience. To achieve clarity, the speaker must pronounce all the words correctly. He must use the correct sounds as well as correct word stress. Right sentence stress, rhythmical delivery, correct contrastive stress, correct intonation and judicious use of the pauses help the speaker to achieve clarity. If a speaker is able to do all that, every word that he speaks will be clearly understood by every member of the audience.

6.     Right pace – Pace is another important component of an effective talk. If the speaker speaks at too fast a pace, much of what he says will not be understood by his audience. And if he uses too slow a pace, the audience will get fed up and may start feeling sleepy.

7.     Effective use of tone – The tone of the speaker must match the feelings he is expressing and the feelings that he wants to arouse in the audience. It lends warmth and sincerity to the talk. Never should the speaker use a harsh tone as it is sure to be resented by the audience. Tone also contributes to the clarity of the talk because it has semantic implications. A talk delivered in a monotone can never be impressive.

8.     Voice Modulation – It is not right to go on speaking in a monotone. You should keep varying your volume, tone and pitch. Speaking in a monotone makes a talk dull and uninteresting whereas modulation of tone lends variety to the talk and makes it lively and interesting.

9.     Appropriate pitch – Proper use of pitch is a must to impress the audience. Low pitch accompanied by deep breathing shows confidence whereas high pitch and shallow breathing betray nervousness and lack of confidence. Variation of the pitch is also necessary to avoid monotony.

10.                        Interesting Start to Grab the Attention: It is very important to begin your talk in an interesting manner in order to grab the attention of the audience immediately. Generally, the members of the audience are busy in their conversation when you begin your talk. You need to do something to take their attention off that chit chat so that they may begin to pay attention to you. You have to grab their attention. To do so, you can begin your talk by with some amusing anecdote or quotation or verse or a joke, or an antithetic or shocking statement. You can also start by asking them a question. But you must do something to catch their attention at once so that they do not miss the early part of your talk.

11.                        Judicious use of body language - No talk can be effective without the proper use of body language. One must use body language to support and supplement his ideas. Body language performs two very important functions. It serves to clarify and reinforce the ideas being expressed. Besides, body language lends liveliness to the talk and helps the speaker to hold the audience’s interest.

12.                        Relevance of matter – All the information given, ideas expressed and facts supplied should be relevant to the subject of the talk. Every word spoken, every bit of information should throw light on the topic chosen for the talk. If it lacks relevance, the talk will be reduced to a farce. The audience will start raising eyes wondering which way the speaker is heading.

13.                        Proper organisation of matter – The information being given must be properly classified and organised to create the right effect. Ideas and facts should be arranged logically in the ascending or descending order of importance. It may sometimes be advisable to arrange the matter in chronological order. Pyramid or inverted pyramid structure are the other ways to arrange the material of the talk. The former gives the arguments first and then draws the conclusions. The latter begins with the conclusions and then proceeds to support them with arguments and facts. The choice of the pattern of arrangement depends to a large extent on the topic. But it must in any case follow a suitable pattern. Haphazardly arranged ideas always lead to chaos and confusion.

14.                        Verbal signals of transition – The speaker has to keep moving from one kind of information to another. To carry the audience with him, it is essential for the speaker to signal through words the transition from one type to another, from one idea to another. These verbal signals help the audience to move with him without any problem. They do not feel lost when the speaker switches over from one part to the other.

15.                        Audience awareness – The speaker must be aware of the needs and interests of the audience, their intellectual level, their educational level and their command of the language. What he tells them, how he tells it and the words he uses are all determined by his awareness of the audience. He must choose a topic that they are interested in, give them the information they need and give it in words that they understand. Otherwise, he will not be able to have and hold their attention.

16.                        Simple Language – As far as possible, the language used should be simple which every member can understand. If all the members do not belong to the same field of specialisation, jargon should scrupulously be avoided. However, it may be used if everyone in the audience are expected to be familiar with it.

17.                        Interesting and amusing – A dry, dull and drab talk can never be effective. To keep the interest of the audience, the speaker must make the talk interesting by choosing amusing language, throwing in interesting anecdotes, injecting into it a sprinkling of humour and varying his tone continuously.

18.                        Relief – Throwing in relief is also another way of making a talk effective. A serious talk should not be serious throughout. Nor should a comic one be comic all through. A touch of seriousness in a light talk and a sprinkling of light touches in a serious talk enhances its beauty and appeal. All know that excess of everything is bad.

19.                        Heeding the feedback – The speaker should keep his eyes and ears open and pay due attention to the feedback that he is receiving. A positive feedback will enthuse him and make him give more than he had planned. But more important than the positive feedback is the negative feedback. If at any stage of the talk, he finds that the audience are losing interest in his talk, he must think of doing something to keep them interested.

20.                        Eye contact – The speaker must keep regular eye contact with the audience. It helps him to hold their attention as well as to keep an eye on the feedback. He is also able to strike a rapport with the audience through his eyes. But an important thing is that he should not keep his eyes focused on one section of the audience all the time. He should keep moving his eyes from one part of the audience to the other so that no section of the audience feels ignored.

21.                        Question Time for Clarifications: In the end, it is important to allow the audience an opportunity to seek clarifications and remove any doubts by asking questions. Alternatively, you can engage them in a discussion. 


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